Online marketing is a fundamental practice that is overlooked by many law firms. We’re so used to the comfort of our referral networks, but like any business, a growth plan is needed.
According to Statista, the legal services industry is expected to achieve $288 billion in the United States alone, but that also means a large influx of increased competition. The most prominent law firms are now using an ‘out of the box’ approach to generating more clients because they realized a change in their prospecting strategy was in dire need.
Passive strategies as expensive billboard advertising are hard to measure, and active strategies as cold calling can […] Read more