The Thin Line Between a Law Firm and a Law Brand

The Thin Line Between a Law Firm and a Law Brand

We live an era where branding is the ‘secret weapon’ to separate yourself from competitors. Various law firms understand the importance behind lead generation and online marketing, but what will guide you in pushing the envelope so you’re a true online brand?

Retargeting

Have you ever visited a website, then all the sudden noticed their ads appear on prominent websites and social media feeds? This is a comprehensive strategy used to re-target prior visitors to always keep you in mind. Any visitor to your website could be active, or passive, but always remember that there was a reason why the paid your […] Read more

Why Online Marketing is Important for Law Firms

Why Online Marketing is Important for Law Firms

Online marketing is a fundamental practice that is overlooked by many law firms. We’re so used to the comfort of our referral networks, but like any business, a growth plan is needed.

According to Statista, the legal services industry is expected to achieve $288 billion in the United States alone, but that also means a large influx of increased competition.  The most prominent law firms are now using an ‘out of the box’ approach to generating more clients because they realized a change in their prospecting strategy was in dire need.

Passive strategies as expensive billboard advertising are hard to measure, and active strategies as cold calling can […] Read more